New Product Development Process Overview
Product Planning and the Fuzzy Front End
Requirements Definition and the Concept Development Process
CAPTURING THE VOICE OF THE CUSTOMER
Defining the Customer and the Market - How Broad or Narrow?
Methods for Capturing the Voice of the Customer
Planning Data Gathering and Methods
5 Steps for Effective Customer Interviews
5 Steps for Effective Focus Groups
Gemba - Observing the Use of the Product in Its Environment
Getting to the Root Need - Asking Why
Methods for Determining Customer Priorities: Analytical Hierarchy Process and Conjoint Analysis
Gathering and Synthesizing Customer Needs and Requirements
Organizing Requirements - the Affinity Diagram
DEVELOPING THE PRODUCT SPECIFICATION
Finalizing a List of Critical Customer Needs or Requirements
Performing Competitive Analysis
Developing the Product Strategy
Exercise 1: Organizing Customer Requirements, Evaluating the Competition and Developing a Product Strategy (Team Development of a New Pocket Calculator Product) Determining Measurable Technical Characteristics and Metrics for Satisfying Customer Needs.
Exercise 2: Developing Technical Characteristics for the New Product Establishing Initial Target Values and Benchmarking the Product.
Exercise 3: Performing a Technical Evaluation (Product Benchmarking with Competitive Calculators) Analyzing Specification Trade-offs and Setting Specification Values
Exercise 4: Considering Trade-Offs and Establishing Specification Values. Finalizing and Reviewing the Product Specification.
CONCEPT DEVELOPMENT
The Concept Development Process
Developing Concept Alternatives
Methods for Enhancing Creativity and Innovation
Product Benchmarking and Obtaining and External Perspective
develop the marketing and engineering details
who is the target market
what benefits will the product provide
how will consumers react to the product
how will the product be produced
what will it cost to produce it
CREATIVITY EXERCISE
Determining Criteria for Screening and Evaluating Concept Alternatives
The Concept Selection Matrix
Building Upon and Refining the Concept
Exercise 6: Develop & Select a Product Concept - Concept Selection Matrix
Next Steps - Transitioning to Design
APPLICATION AND SUMMARY
- Managing the Concept Development Process and Avoiding Common Pitfalls.
- Planning and Organizing a Project.
- Team Membership and Operation.
- Other Related Methods and Techniques.
- Management Support, Training and Preparation.
- Bridging the Workshop Back to Workplace.
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